The global Pay TV Market size is anticipated to reach USD 265.44 billion by 2028, exhibiting a CAGR of 1.7% over the forecast period, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is promoting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demands, thus ensuring customer satisfaction. This is expected to promote new and existing players to diversify their existing service offerings and ensure healthy competition in the market.
The IPTV segment is expected to witness significant
market growth over the forecast period due to the advent of 5G technology.
Increased bandwidth and enhanced ability to build virtual end-to-end networks
for specific applications is a major driving factor for the industry growth.
Additionally, the rapid proliferation of the 5G delivery model in emerging
economies is expected to provide consumers with a high-definition 4K viewing
experience. Moreover, the adoption of 5G integrated with IPTV services is
expected to enable the hospitality industry to improve its service
offerings. The technology is expected to facilitate more efficient data
collection, analysis, and optimization; to offer a more personalized TV viewing
experience to its guests.
Furthermore, Multi-access Edge Computing (MEC) technology
is expected to bring content and applications closer to the network edge, thus
reducing latency and enable service optimization. MEC facilitates users to
access content with minimum delay and increase IPTV network capacity via
Software-Defined Networks (SDN), which improves the user’s quality of
experience, thus offering encouraging growth prospects to the market.
Additionally, MEC is also expected to offer enhanced security to the network
system by safeguarding viewers’ information and television viewing trends,
which is expected to offer an impetus to the market growth.
Rising demand amongst customers to access television
viewing experience from anywhere in the world on various devices such as mobile
phones and tabs is promoting service providers to adopt cloud computing
methodologies. Cloud computing offers a flexible and unified platform to
holistically manage content monetization and security, thus enabling service
providers to simplify business practices. Furthermore, the adoption of cloud
technology also enables service providers to leverage the ‘as-a-service’
business model, thereby helping to generate new and sustained revenue streams.
Related Press
Release@ Pay
TV Market Report
Pay TV Market Report Highlights
- The
IPTV segment is expected to witness the highest CAGR of more than 8%,
owing to augment of OTT media platforms and its high adoption rate amongst
customers
- Satellite
TV segment will continue to witness incrementing market growth. This
growth can be associated with the provision of offering customers with
low-priced access to live coverage of important events
- The
Asia Pacific region is expected to emerge as the fastest-growing regional
market due to comparatively lower internet rates and daily upgrades being
made, thus ensuring easier access to consumers
- Some
of the key players in the market are DIRECTV, DISH Network Corporation,
Carter Communications, Foxtel, and Comcast Corporation
About Us:
Grand View Research, Inc. is a U.S. based market research
and consulting company, registered in the State of California and headquartered
in San Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, the company offers market intelligence studies ensuring
relevant and fact-based research across a range of industries including
technology, chemicals, materials, healthcare and energy.
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Grand View Research, Inc
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Email: sales@grandviewresearch.com
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