The global TV Analytics Market size is expected to reach USD 655.4 million by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 21.2% over the forecast period. The growing need for deploying analytical tools across multiple streaming platforms has played a vital role in data management. These analytical tools help in determining the advertisement budget and ensure optimal use of TV campaigns. With companies now investing in the development of technological platforms to understand viewership preferences, the television market is expected to witness significant growth over the forecast period.
The
media and television industry has undergone major changes in terms of
viewership and technology, and so companies such as Netflix, Comcast
Corporation, and Sky Telstra have adopted TV analytics to enhance operational
metrics. Despite the adoption of television analytics among streaming players,
traditional TV networks are lagging in its adoption. Due to a lack of awareness
among conventional TV networks, demand for TV analytics is expected to surge in
the coming years. The transition toward Over the Top (OTT) and IP-based content
delivery has led to generation of a significant amount of data, which in turn,
has created an upsurge in the adoption of these solutions.
Asia
Pacific is expected to be the fastest-growing regional market and is expected
to witness significant traction on a global scale in the near future. Growth
can be attributed to high presence of technological platforms, increasing
demand for quality content, awareness through advertisements, and demand for
analytics software in the television industry. High penetration of smartphone
users and demand for high-speed internet has resulted in a niche market for OTT
platforms. Changes in patterns of consumption and consumer behavior analysis
are some of the trends witnessed across the market.
Request
a sample copy or view summary of this report@
https://www.grandviewresearch.com/industry-analysis/tv-analytics-market
Further key findings from the report suggest:
- The digital
transformation of the broadcasting industry, along with the need to
automate the media and programming segments, is expected to propel market
growth over the forecast period
- Consumer
behavior analysis and ad relevancy are some of the major factors
responsible for the adoption of television analytics
- TV analytics
in advertising is presumed to capture the largest market share by 2025,
owing to increase in audience reach and high competitive advantage.
Additionally, the growing adoption of third-party vendors with optimal ad
budgets is expected to fuel segment growth
- Cloud
deployment models are growing at a rapid pace owing to agility and
scalability in solutions for television analytics. Rising competition
between content providers is expected to result in better deployment of
cloud solutions
- Some of the
key players maneuvering industry dynamics are Conviva AB; iSpot.tv Inc.;
Alphonso Inc.; Orca Interactive; and Blix, Adobe Systems Inc.
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc
Phone: 1-415- 349-0058
Toll Free: 1-888- 202-9519
Email: sales@grandviewresearch.com
For More Information: https://www.grandviewresearch.com
No comments:
Post a Comment