Technology Market report

Monday, 29 August 2022

Game Applications Market: Future Trends, Revenue Growth & Leading Players, Forecasts To 2028

The global Games Applications Market size is expected to reach USD 241.07 billion by 2028 and is expected to grow at a CAGR of 13.3% from 2022 to 2028. With rapid digitalization, the penetration of smartphones with advanced hardware capabilities has increased over the last couple of years. In addition, there are very few entry barriers to this market. Gaming apps are the best alternative to video and computer games considering convenience. With the availability of resources, the development of the gaming app is less complex. Social media platforms, such as Facebook and Instagram, are also developing and offering a number of innovative gaming apps with a high level of differentiation and engaging end-users with games to enhance the advertising strategies. The Apple iOS store segment will register the highest CAGR from 2022 to 2028.

This can be credited to the growing demand for highly-secured and multitasking operating systems due to the data privacy of the end-users. Faster access and enhanced user interference are fueling market growth. Cloud storage, efficient battery use, and impeccable security to expert validated advice are reflecting the significant market growth during the forecast period. Europe also accounted for a significant revenue share in 2021 owing to the high demand for gaming apps from the consumers of the U.K., France, and Germany. Increasing adoption of the gaming apps and availability of a number of gaming options are the major driving forces of the regional market. The less complex and low-cost development processes of gaming apps are also boosting the market growth. Furthermore, the rising demand for online games via social media platforms will support the market growth.

Related Press Release@ Game Applications Market Report

Game Applications Market Report Highlights

Europe accounted for the largest revenue share of more than 19% in 2021. This growth can be attributed to the high demand for gaming apps from the consumers of the U.K., France, and Germany
The Apple iOS store segment is expected to register the fastest growth rate during the forecast period
This growth can be credited to the growing demand for secured operating systems from the smartphone users of the U.S. and U.K.
The market is characterized by the presence of various well-established multinationals and several small- and medium-scale companies
Software companies are focusing on research & development activities to launch the latest technology to improve the access speed and to increase the adoption of gaming apps

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Friday, 26 August 2022

Influencer Marketing Platform Market Worth $143.10 Billion By 2030

The global Influencer Marketing Platform Market size is anticipated to reach USD 143.10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 33.4% during the forecast period, according to a new report by Grand View Research, Inc. The growth can be attributed to the increasing need for end-to-end solutions for managing influencer-generated content, identifying social influencers, and analyzing influencer marketing campaigns. The elevating demand for these solutions across the industries, such as fashion, retail, cosmetics, and e-commerce, is expected to provide promising growth prospects to the influencer marketing platform market.

The market statistics are being further strengthened by the high adoption rate of virtual influencers based on Computer-Generated Imagery. Virtual influencers use demographic and audience data obtained from various platforms and consumer forums to provide more accurate results. In this regard, the fashion and lifestyle industry offers a wide scope for virtual influencers owing to their ability to stay abreast with fast fashion trends and higher creativity.

The changing content consumption trends are expected to drive the growth of the influencer marketing platform market in the upcoming years. For instance, the increasing demand for Over-The-Top (OTT) media services and their collaboration with influencers for to advertise and promote their content are opening new growth avenues for the influencer marketing platform market.

Apart from the aforementioned factors, the emergence of 5G technologies is also expected to provide an impetus to the influencer marketing platform market. The 5G technology offers improved connectivity and enhances automation of marketing practices, which, in turn, increases media consumption. Besides, 5G will also significantly increase the demand for digital video advertising due to greater bandwidth and connectivity. This will allow influencers to deliver high-resolution 4K video content, faster page loading, and a better click-through rate to the brands.

Related Press Release@ Influencer Marketing Platform Market Report

Influencer Marketing Platform Market Report Highlights

The influencer management segment is anticipated to observe significant growth during the forecast timeline owing to the increased adoption of influencer marketing strategies by the corporations
The SMEs segment is anticipated to record a substantial CAGR of nearly 35% through 2030, owing to the increased adoption in SMEs to implement more efficient and cost-effective marketing strategies
The influencer marketing platform market is estimated to record a CAGR of more than 36% from the sports and fitness segment by 2030, owing to the growing need for collaborations with fitness influencers across various countries
The Asia Pacific is estimated to capture a sizeable revenue share, expanding at a CAGR of over 37% during the forecast period due to the entry of numerous influencer marketing startups in China and India

Wednesday, 17 August 2022

Europe Digital Health Market Size Worth $323.4 Billion By 2030

The Europe Digital Health Market size is expected to reach USD 323.4 billion by 2030 and is expected to expand at a CAGR of 27.1% over the forecast period, according to a new report by Grand View Research, Inc. Increasing aging population, rise in prevalence of chronic disorders in Europe, and growing demand for remote patient monitoring are among the major factors driving the market growth in this region. In addition, improved IT infrastructure, growing digitalization of healthcare, and rising medical expenses are also anticipated to accelerate the market growth over the forecast period. Moreover, the shortage of healthcare professionals and overburdened healthcare facilities are also expected to increase the adoption of digital health platforms.

The mHealth technology segment held the dominant revenue share of 34.4% in 2021, owing to growing internet and smartphone penetration in Europe and increasing adoption of mHealth platforms by medical professionals for better patient engagement. In addition, the rise in government initiatives for the promotion and development of mHealth platforms also supports the high growth of the segment. For instance, in 2017, the mHealth hub program was initiated with the financial support of WHO-ITU and co-funded by the European Commission in Europe, to support different regions and countries in setting up large-scale programs for the integration of mHealth in the healthcare systems.

By component, the services segment dominated the market in 2021 with a revenue share of 63.7%, owing to the growing preference for healthcare platform upgrade services for better patient engagements in remote locations. In addition, training, staffing, maintenance, and resource allocation for pre and post-installation of digital platforms to provide better remote healthcare services also support the high growth of the segment. However, the software segment is anticipated to register the highest growth rate during forecast years owing to the rapid adoption of healthcare applications and increase in the development of improved technical advanced software for health management.

The demand for digital health platforms has increased due to the emergence of the COVID-19 pandemic. The fear of coronavirus infection decreased the in-person health consultation and increased the demand for virtual healthcare services which in turn favor the growth of the market over the forecast years. In addition, increasing demand for mobile health platforms among the medical professionals and the patients due to the lockdown and shutdown impact and staff shortage concerns during the COVID-19 pandemic also driving the market growth in 2020 and forecast years. The COVID-19 pandemic also creates immense opportunities for the market players to develop improved digital health platforms due to the surge in demand for mHealth applications, healthcare IT systems, virtual care, wearables, and telehealth, which in turn anticipated to fuel the market growth in this period.

Related Press Release@ Europe Digital Health Market Report

Europe Digital Health Market Report Highlights

The market size is anticipated to be valued at USD 323.4 billion by 2030, owing to the increasing aging population, rise in prevalence of chronic disorders, and growing demand for remote patient monitoring
The mHealth segment dominated the market in 2021 with a revenue share of 34.4%, due to growing internet and smartphone penetration and increasing adoption of mHealth platforms by the medical professionals for better patient engagement
The services segment held the dominant revenue share of 63.7% in 2021, owing to the growing preference for healthcare platform upgrade services for better patient engagements in remote locations

Friday, 12 August 2022

Apparel Supply Chain Market by BSL Ltd.; INVISTA Equities, LLC (Koch Industries, Inc.); Luthai Group

The global Apparel Supply Chain Market size is estimated to reach USD 1,119.69 billion by 2028, registering a CAGR of 3.8% during the forecast period from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing attractiveness of apparel supply chains in developing countries with a mounting level of outsourcing is one of the key factors that drive the growth of the apparel supply chain market.

Abuse against rights of human and labor is present in the apparel supply chain and also lacks transparency regarding the company's business practices. Thus, the impact of these practices on communities and workers of the particular company is a major factor restraining the market growth.

Moreover, the demand forecast and inventory management in the apparel industry is difficult as well as challenging, which is expected to act as a barrier for the market and thus hindering the market growth. Most of the key players, operating in the apparel supply chain market, are adopting various strategies to hold maximum industry share, globally.

The COVID-19 pandemic has negatively impacted the apparel supply chain market. It witnessed a decrease due to the global lockdown as the major activities of supply chain were disrupted across, the globe. A shortage of raw materials has also been observed due to the COVID-19 and projecting a negative impact on the market.

The pre-production segment contributed to the global market revenue share of more than 80.0% in 2021 and is expected to growth at the fastest CAGR of 3.9% during the forecast period. The increasing demand for the products coupled with the rising use of e-commerce for the determination of purchasing apparels are the factors increasing the usage of the apparel supply chain for the pre-production segment. Thus, its demand is high and contributes more to the market revenue.

Asia Pacific accounted for the largest market revenue share of more than 55.0% in 2021 and is expected to expand at the highest CAGR of 4.4% during the forecast period. The increasing usage of e-commerce platforms for purchasing apparel along with rising trades of apparel in the region is expected to contribute to the market growth. Moreover, the easy availability of raw materials at a reasonably lower price coupled with being the chief manufacturers of apparel are also adding to the market growth. Thus, it contributes to more revenue generation in Asia Pacific.

Related Press Release@ Apparel Supply Chain Market Report

Apparel Supply Chain Market Report Highlights

Europe is forecast to expand at a considerable CAGR of 3.9% from 2022 to 2028. This growth is attributed to the availability of advantageous guidelines concerning trade agreements enforced by the government
The trade logistics segment is expected to grow with a significant CAGR of 3.2% during the forecast period. Trade logistics offers company with elasticity and permits them to regulate their procedures in an improved and enriched manner along with saving costs

The trade logistics assists them to intensify the overall clearness of the supply chain and supports in well understanding of cost, operations, inventory management, and others which is increasing its usage in the apparel industry, thus driving the market growth

Reverse Logistics Market Size is Estimated to Witness 12.4% CAGR till 2028

The global Reverse Logistics Market size is expected to reach USD 1,910.3 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 12.4% from 2022 to 2028. Legislation and regulatory initiatives by several governments to adopt reverse logistics practices in order to ensure the effective disposal of product waste and eco-friendly operation is one of the key factors that drive the market. The increasing awareness regarding the benefits of reverse logistics, along with the growing awareness regarding the environment, is also driving the market. Reverse logistics is expensive and high in cost and additionally, the lack of availability of funds and lack of awareness regarding the economic benefits of reverse logistics are the major factors restraining the market growth.

Moreover, the lack of enforceable and clear regulation legislation by the government makes it difficult for firms to decide the effective strategies for implementing reverse logistics, which is expected to be a barrier for the market. Most of the key players operating in the market are adopting various strategies to capture maximum market share globally. The COVID-19 pandemic has negatively impacted the market. The market witnessed a decrease due to the global lockdown as major supply chains were disrupted across the globe. However, the supply chain for e-commerce was operating due to the inclination of users or consumers toward required and necessary products.

The e-commerce end-user industry segment held the largest revenue share of over 55.0% in 2021 and is expected to expand at the fastest CAGR over the forecast period. The increasing adoption and usage of e-commerce by consumers results in a surge in the usage and adoption of reverse logistics to efficiently maintain reselling or returning of products, thus contributing to the market growth. Asia Pacific accounted for the largest revenue share of over 50.0% in 2021 and is expected to expand at the highest CAGR over the forecast period. The growing tradition of e-commerce in Asia Pacific upshots in swelling returns from the region, which is expected to contribute to the market growth. The rising need for reverse logistics for electric vehicles in the region is also contributing to the market growth.

Related Press Release@ Reverse Logistics Market Report

Reverse Logistics Market Report Highlights

The Middle East and Africa region is expected to expand at the 2^nd highest CAGR of 12.9% from 2022 to 2028. The Middle East and Africa market is expected to observe healthy growth due to the rising opportunities, along with numerous investments made in e-commerce
Asia Pacific accounted for the largest revenue share of over 50.0% in 2021 and is expected to expand at the highest CAGR over the forecast period
The automotive end-user industry segment is likely to register the 2^nd highest CAGR of 12.6% over the forecast period. The growing adoption of agreeable reverse logistics in the automotive industry to deliver a framework for actions occurring in automotive reverse logistics is the key reason estimated to widen the growth of the automotive segment

Shopping Application Market Size Worth $2.17 Billion By 2028

The global Shopping Application Market size is expected to reach USD 2.17 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 14.0% from 2022 to 2028. The market growth is attributed to the growing demand for hassle-free online grocery shopping across the globe. Real-time translation in multiple languages across the globe is bolstering the market growth.

The digital era had emerged across emerging economies such as China and India, which, in turn, is propelling the market growth. Moreover, a surge in the adoption of digital wallets in North America is propelling the market growth. FirstSiteGuide had reported that 61% of U.S. consumers buy their products online through several shopping apps.

Key players are focusing to provide a wide variety of app choices with certified user ratings to judge the product. The key players are offering a quick order recorder with an advanced user interface. Multiple companies are providing monthly shopping reminders to provide updated product catalogs. The evolution of AI-based features in shopping apps will boost the market growth.

The Apple iOS store marketplace segment will register the highest growth rate over the forecast period. This can be credited to the growing demand for secured operating systems from the consumers in the U.S. and the U.K. Faster access and lucrative user interference features are refueling the market growth. Cloud storage, automatic shopping app updates, and an access-pass to expert validated advice for shopping apps are expected to promote the market growth during the forecast period.

Asia Pacific held the largest revenue share of over 45.0% share in 2021 due to the rising demand for personal care products from consumers in China and India. The growing trend in China to adopt augmented reality-based shopping platforms is propelling the market growth. Product comparison features and multiple payment options will drive the market in India.

Related Press Release@ Shopping Application Market Report

Shopping Application Market Report Highlights

Asia Pacific captured the largest revenue share of over 45.0% in 2021. This can be credited to the growing investment in the 3D product visualizations based shopping apps from the key players of China and India
The Google play store marketplace segment held the largest revenue share of over 55.0% in 2021. This can be credited to the rising demand for the certified authentic products from the consumers in the U.K. and the U.S. At present, several shopping apps available on the play store are providing certified products
The Apple iOS Store marketplace segment is projected to register the highest CAGR of 15.3% from 2022 to 2028. This can be attributed to the growing demand for multi-device enabled shopping services from consumers in developed economies such as the U.S. and France
Central and South America is projected to register the fastest CAGR of 17.7% from 2022 to 2028. Soaring demand for personalized shopping app in Brazil is estimated to escalate the market growth over the forecast period

Thursday, 11 August 2022

SaaS Market Size Worth $344.3 Billion By 2028

The global SaaS Market size was projected to reach USD 344.3 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 11.0% from 2022 to 2028. The major growth factors of the market include the growing adoption of outsourcing business models in enterprises coupled with the growing number of Small and Medium Enterprises (SMEs) and startups across the globe. Moreover, the rising trend toward mobile applications such as emails, video calls, and instant messaging further increases the usage of smart devices that further encourages the demand for Software as a Service (SaaS) during the forecast period. However, the growing data privacy and security concerns related to enterprise data are projected to hamper market growth during the forecast period.

The market practiced a significant rise in the overall revenue due to COVID-19 owing to the rising demand for cloud applications in the various enterprises due to Covid-19 restrictions and lockdown. Additionally, under the lockdown conditions imposed in some countries owing to the pandemic, many employees and companies prefer public cloud services such as SaaS. Therefore, the significant increase in the virtual cloud software platform services during work-from-home scenarios is further projected to contribute to market growth.

Based on type, the market is further classified into the enterprise software and productivity software. The enterprise software segment of the type is forecast to register a significant growth rate of 11.2% from 2022 to 2028. The significant adoption of SaaS among enterprises for reducing the cost of the on-premises software model is one of the major factors that contributed to the growth of the market. The SaaS provides enterprises and IT developers to effectively deliver virtual applications in the cloud environment, and streamline operational workflows at an effective price.

Europe is estimated to hold a significant market share of more than 20% in 2021. Well-developed countries such as Germany, the U.K., and France are positively contributing to market revenue. The high market share can be attributed to the significant presence of the enterprises and cloud service providers such as SAP SE, Microsoft Corp, and others in the region, and the long-existing demand for mobile applications among enterprises. Moreover, the growing number of secured internet servers further provides a significant growth opportunity for the adoption of cloud applications and services in the region that further provide ample opportunity to the market.

Related Press Release@ SaaS Market Report

SaaS Market Report Highlights

Europe is estimated to contribute more than 20.0% in 2021 to the market revenue. The significant presence of the key market players in the region and long-standing demand for SaaS among SMEs is responsible for the significant market share of the region
The enterprise software segment of the type segment is forecasted to register a CAGR of 11.2% from 2022 to 2028. A significant rise in the use of mobile applications in small and medium enterprises with the significant development of mobile applications is projected to drive the segment
Asia Pacific is forecast to grow with the highest CAGR of 12.1% from 2022 to 2028. China and India are positively contributing to the growth of the market owing to the growing demand for outsourcing cloud-based software coupled with the rising number of small and medium enterprises outsourcing