The global Influencer Marketing Platform Market size is anticipated to reach USD 143.10 billion by 2030,
exhibiting a compound annual growth rate (CAGR) of 33.4% during the forecast
period, according to a new report by Grand View Research, Inc. The growth can
be attributed to the increasing need for end-to-end solutions for managing
influencer-generated content, identifying social influencers, and analyzing
influencer marketing campaigns. The elevating demand for these solutions across
the industries, such as fashion, retail, cosmetics, and e-commerce, is expected
to provide promising growth prospects to the influencer marketing platform
market.
The market statistics are being further strengthened
by the high adoption rate of virtual influencers based on Computer-Generated
Imagery. Virtual influencers use demographic and audience data obtained from
various platforms and consumer forums to provide more accurate results. In this
regard, the fashion and lifestyle industry offers a wide scope for virtual
influencers owing to their ability to stay abreast with fast fashion trends and
higher creativity.
The changing content consumption trends are expected
to drive the growth of the influencer marketing platform market in the upcoming
years. For instance, the increasing demand for Over-The-Top (OTT) media
services and their collaboration with influencers for to advertise and promote
their content are opening new growth avenues for the influencer marketing
platform market.
Apart from the aforementioned factors, the emergence
of 5G technologies is also expected to provide an impetus to the influencer
marketing platform market. The 5G technology offers improved connectivity and
enhances automation of marketing practices, which, in turn, increases media
consumption. Besides, 5G will also significantly increase the demand
for digital video advertising due to greater bandwidth and
connectivity. This will allow influencers to deliver high-resolution 4K video
content, faster page loading, and a better click-through rate to the brands.
Related Press Release@ Influencer Marketing Platform Market Report
Influencer Marketing Platform
Market Report Highlights
- The influencer management segment is anticipated to observe
significant growth during the forecast timeline owing to the increased
adoption of influencer marketing strategies by the corporations
- The SMEs segment is anticipated to record a substantial CAGR of
nearly 35% through 2030, owing to the increased adoption in SMEs to
implement more efficient and cost-effective marketing
strategies
- The influencer marketing platform market is estimated to record a
CAGR of more than 36% from the sports and fitness segment by 2030, owing
to the growing need for collaborations with fitness influencers across
various countries
- The Asia Pacific is estimated to capture a sizeable revenue share,
expanding at a CAGR of over 37% during the forecast period due to the
entry of numerous influencer marketing startups in China and India
About Us:
Grand View Research, Inc. is a U.S. based market research
and consulting company, registered in the State of California and headquartered
in San Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, the company offers market intelligence studies ensuring
relevant and fact-based research across a range of industries including
technology, chemicals, materials, healthcare and energy.
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