The global Online Dating Application Market size is expected to reach USD 11.03 billion by 2028, growing at a CAGR of 5.6% from 2021 to 2028, according to a new report by Grand View Research, Inc. The proliferation of smartphones and the increasing internet penetration are among the major factors that are expected to drive the growth of this market. The preference for online dating applications has been particularly growing in the wake of the outbreak of the COVID-19 pandemic. Several governments across the world have imposed lockdowns and restrictions on the movement of people and goods as part of the efforts to curb the spread of the coronavirus. Hence, individuals are resorting to online dating applications to connect with people and engage in personal relationships.
The growing trend among people, particularly young
individuals, to prioritize their career over marriage and live alone also plays
a key role in driving the popularity of online dating platforms. Several
statistics have already highlighted the growing trend among individuals in
different parts of the world to live alone. For instance, in New Zealand and
Australia, 1 in every 7 women in their forties has never been married, while in
Central and Southern Asia, about 1 in 100 women is unmarried. Data published by
the U.S. Census Bureau in 2017 also revealed that almost 31% of the adults in
the U.S. were not married and living alone has been emerging as a popular trend
in the U.S.
The Japanese government is seeking budget approval for
a new, AI-based dating service that can allow singles to find more curated
matches. The service envisages leveraging AI systems to perform more
sophisticated analysis and help in matchmaking based on various criteria. The
Japanese government expects AI-assisted systems to typically help in assessing
the preferences furnished by individuals looking forward to adopting
"konkatsu", the Japanese concept of marriage hunt, in detail. Such
initiatives are expected to drive the market in the Asia Pacific region.
However, concerns over data security and privacy
protection are expected to restrain the growth of the market. Hackers are
particularly targeting online dating apps to acquire the personal data of
individuals, having realized that more individuals are resorting to such
applications in the wake of the outbreak of the pandemic. Research conducted by
Kaspersky Lab underlined high risks of data exposure associated with dating
apps owing to the transmission of unencrypted user data happening over insecure
Hypertext Transfer Protocol (HTTP). Data breaches have already revealed
personal records, including activity logs, name, gender, age, email addresses,
billing, professional, educational, contact, and location among others of
several users of various dating apps and websites.
Related Press Release@ Online Dating Application Market Report
Online Dating Application Market
Report Highlights
- The subscription segment dominated the market in 2020 and is
expected to retain the leading position throughout the forecast period.
While several dating apps are offering various features for free, many
others offer limited features for free usage and charge a certain amount
for premium features
- The 18 - 25 years sub-segment is expected to register the
second-largest CAGR of 5.8% over the forecast period. The growth of the
segment can be attributed to the rising usage of smartphones and the
internet among individuals of this age group
- The male segment dominated the market in 2020 and is expected to
remain dominant over the forecast period. An article published by eHarmony
claimed that men use dating apps more than women
- North America was the largest regional market in 2020. However,
Asia Pacific is expected to grow at the highest CAGR of more than 6% over
the forecast period
- The growth of the Asia Pacific regional market can be attributed to
the continued rollout of high-speed data networks that is driving the
number of internet users in the region. Almost 49% of the Asian population
or around 2 billion people in Asia are internet users
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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