The factors
such as the rising demand for on-demand video and extensive growth of online
video are the key growth drivers for the market. Also, the increasing demand
for high-speed internet connectivity acts as an advantage for the market to
grow over the forecast period. The growing acceptance of smartphones in
combination with an extensive range of high-speed internet technologies such as
3G, 4G, and LTE has substantially led to the increasing use of video streaming.
Also, the growing demand for devices that can support digital media is helping
consumers to access media content anywhere across the world.
The market
can be categorized, based on streaming type, into live video and non-linear
video. The streaming of content via the internet and which can be displayed by
the viewer in real-time can be defined as live video streaming. Further key
findings from the report suggest that a live video segment is expected to
portray the highest growth over the forecast period. In contrast, the
non-linear video segment is expected to grow over the forecast period majorly
due to the increasing demand for streaming of content via the internet and
which can be viewed in real-time.
Further,
the COVID-19 outbreak requires people to stay indoors and confine themselves at
home for a prolonged period. This situation is expected to have a positive
impact on video streaming services’ viewership and engagement. Moreover, it has
resulted in an increased need for entertainment, thus resulting in higher
consumption of video streaming services. The viewership of video streaming
services has drastically risen across the globe, several video streaming
platforms, including Netflix, Amazon Prime Video, YouTube, Disney+ have registered
a spike in the viewership worldwide.
Related Press Release@ Video Streaming
Market Report
Video
Streaming Market Report Highlights
- The increasing usage
of videos in corporate training and the impact of video streaming in the
education sector are anticipated to drive the market growth
- The over-the-top
(OTT) segment is expected to expand at the highest CAGR over the forecast
period
- The Asia Pacific
regional market is expected to have significant growth over the forecast
period, majorly due to the increasing demand for high-speed internet
connectivity and the growing demand for on-demand video streaming
- The key players in
the market are Akamai Technologies; Amazon Web Services, Inc.; Apple Inc.;
Cisco Systems, Inc.; Google; Kaltura, Inc.; Netflix; International
Business Machine Corporation (IBM Cloud Video); Wowza Media Systems, LLC;
AT&T Intellectual Property; and Hulu
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