The North America Car Air Freshener Market is expected to reach USD 994.4 million by 2022, according to a new report by Grand View Research, Inc. Growth in demand can be ascribed to changing demographic scenario and rising disposable income. Rising purchasing power parity has shifted the demand of consumers towards enhanced products. Product differentiation and strategic placements in the industry plays a vital role in boosting sales.
High
awareness of organic products is expected to drive demand over the next seven
years. Non-profit organizations such as Organic Consumers and Natural Products
Association (NPA) have been constantly promoting usage of natural products in
all the segments. Potential tie-ups with luxury car brands and retailers are
expected to fuel demand for high-end products over the forecast period. The
U.S. is the largest importer of essential oils required for the manufacturing
process which is further anticipated to drive car air Freshener industry growth
over the next seven years.
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Further key findings from the report suggest:
- Vents &
clips market accounted for over 29% of the overall industry in 2014. These
products are gaining demand owing to ease of usability, and high degree of
compatibility with the air conditioning unit, which is expected to foster
growth.
- Gels &
cans segment accounted for over 15% of the revenue in 2014 and is expected
to exhibit high growth over the next seven years. Gels & cans have
been gaining prominence over conventional products such as sprays or
aerosols as they do not melt in high temperature.
- Sprays/aerosols
category is expected to witness sluggish growth, due to replacement of
sprays by vent clips, sachets, electric diffusers and novelty products
owing to their high chemical content.
- Increasing
demand for natural car air Freshener is anticipated to affect demand for
chemical-based products in the U.S. Rising demand for latest technology
plug-in products is expected to increase R&D activities over the next
seven years.
- Notable
companies operating in the North America car air Freshener market include
S.C. Johnson, Procter & Gamble, Car-Freshner Corporation, Auto Expressions,
and American Covers, Inc. CPG companies that engage with customers
directly through digital channels are anticipated to achieve growth during
the forecast period. Brand value plays a vital role in the industry,
raising the level of competition to a considerable extent.
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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Grand View Research, Inc
Phone: 1-415- 349-0058
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