The global B2C
E-Commerce Market is projected to expand at a healthy CAGR
over the forecast period. The concept of B2C e-commerce evolves around
organizations that sell their products and/or services online directly to the
end-users. Increasing number of mobile and internet users in the emerging
markets is one of the major factors driving the market growth. In addition,
rising popularity of mobile commerce (m-commerce) along with advanced payment
processing and shipping options is also likely to augment the market expansion.
Another factor influencing the demand for B2C e-commerce is the ease of
penetration it offers to manufacturers so that they can expand their product
offerings into international or untapped markets.
It allows
free entry and exit of the customers. The extended visibility that internet
provides gives domestic businesses an edge over the market. It helps decrease
cost related to establishing physical stores and sales platforms across the
world. Other factors that are expected to boost demand for the market are 24/7
self-service shopping, various payment options (payment on delivery and payment
through a portal), and easier access to a comprehensive range of products.
Changing consumer preferences and increasing standards of living are key social
factors that have a positively affected this market.
Increasing
preference toward online shopping rather than visiting conventional brick and
mortar stores is further adding pressure on manufacturers to develop an online
portal to encourage the sale of their product. Moreover, decreasing costs of
developing an online portal, adoption of multichannel retailing, and reduced
transaction costs are also some important factors that are projected to drive
the market in future. Electronic shopping and mail-order houses, clothing and
accessories, office equipment and supplies, furniture and furnishing products,
healthcare and cosmetics, books and music, home appliance, motor vehicle and
parts dealers, building materials, garden equipment, and other consumer
durables are the major end-use applications of the market.
Electronic
shopping and mail-order houses segment accounted for the highest share of the
market. The segment was driven by computer hardware products and systems.
Clothing and accessories, office equipment and supplies, furniture and home furnishings,
and appliances are projected to expand at a high CAGR during the forecast
period. Services segment further includes information service (publishing,
broadcasting, telecommunications, and providing an online information system),
administrative support (travel arrangements and other linking services), and
professional, scientific, and technical services.
The market
can be segmented by strategy and operations into five main categories including
direct sellers (e-tailers and manufacturers), online intermediaries (brokers
and middlemen), advertising-based models, community-based models (a hybrid of
two advertising approaches) and fee-based model (paid subscription and
pay-as-you-buy services). Amazon, one of the world’s major companies in the
online retailing industry, has divided its operations into, services (cloud
computing and storage) and paid content category (app store and digital media),
which has made it a leading player in the B2C e-commerce market.
Asia
Pacific has been the largest regional market for B2C electronic commerce and
this trend is expected to continue over the forecast period due to growing
demand from China, India, and Indonesia. The consumption of goods and services
offered by B2C e-commerce in China accounts for three-quarter of the production
in the Asia Pacific region. The Asia Pacific market for B2C e-commerce is
followed by North America, Europe, Latin America, and Middle East & Africa.
Countries having the highest market share in this industry are China,
Indonesia, India, Argentina, Italy, Canada, Brazil, Mexico, and Russia.
Countries, such as Argentina and Japan, will experience a declining trend on
account of currency volatility, which will ultimately reduce their spending in
market.
Key
companies have undertaken strategies such as collaborations and joint ventures
to gain considerable market share and expand their product offering and
distribution channels. In 2015, China’s leading online platform, JD.com Inc.
entered into a joint venture with Otto Groups. The chief objective of this
joint venture was to increase international presence in the e-commerce in China
and Europe. PT Trikomsel Oke Tbk, a leading distributor and retailer of mobile
phones in Indonesia, announced its joint venture with Singapore Post Limited to
penetrate further into the regional market. The leading companies include
Amazon.com, Inc.; JD.com, Inc.; Wal-Mart Stores, Inc.; eBay, Inc.; Otto Group;
Alibaba Group Holding Ltd.; Cnova N.V.; Tesco PLC; and Best Buy Company, Inc.
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