Context-aware
computing belongs to a class of mobile systems that sense their surrounding
physical environment and adapt their behaviour accordingly. Context-aware
systems act as components of the pervasive computing environment. Context is
likely to be the most accepted form by the consumers in the coming years.
Context-enriched services are anticipated to use environmental and situational
information about the user’s social attributes, presence, and location to meet
end user requirements. These systems are used to improve the quality of
interaction with consumers. Growing demand for using these systems to attain
better targeting of customers is expected to drive the market growth of
context-aware computing market. Enterprises are investing heavily in
context-aware applications as there is a popular trend of enterprise mobility.
Innovation and technological advancements are expected to drive market growth
over the forecast period.
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The various
products available in this market are active phones, augmented reality &
guided systems, conference assistants, cyber guides, web-browsers, location
aware information delivery, fieldwork, office assistants, people & object
pages, and shopping assistants. The growing acceptance of computing experience
and increased adoption of mobile computing devices is expected to have a
positive impact on the context-aware computing market. The increased
penetration of PCs, smart phones, and tablets along with the introduction of
smart wearables are expected to augment market growth. However, this technology
faces several challenges such as cyber forage, user’s intent, adaptation
strategy, context awareness, and privacy issues along with energy management
concerns. Proper handling of trust and privacy issues are expected to boost the
context-aware computing market even further.
Context-aware
computing finds its applications in financial services & insurance,
banking, consumer goods & retail, academia & education, energy &
power, manufacturing, healthcare, logistics & transportation, government
& public sector, commercial & office environment, residential &
home environment, oil & gas, telecom & information technology, and
travel & hospitality. Telecom and information technology is the key
application segment followed by banking, insurance, and financial services.
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The key industry
participants ofthis market are Appear Networks, Amazon, Autodesk, Microsoft,
Facebook, Apple, Google, and Nokia. The other prominent industry players
include CrowdOptic, Flytxt, Loopt, Intel, Openstream, Pontis, Mxit, Proxomo,
Securonix, Samsung, Telefónica, TeliaSonera, ThreatMetrix, Telnic, Vodafone,
and Verizon Communications, Inc. The key strategies adopted by industry
participants is developing custom solutions, new technologies, and acquiring domain
experts. Early adopters would have the advantage of experiencing convenience
for the implementation of sophisticated services.
Appear Networks
developed context-aware computing solutions for the construction, rail, and
aviation sector. Appear IQ Technologies have been implemented in the
Netherlands and Sweden. It is anticipated that the next battle between Apple
and Google is to be based on context. CrowdOptic has developed an interactive
streaming platform thatconnects the world through smart devices and helps in
building a community. Microsoft is currently using context-aware computing to
generalize beyond location and type ahead search. Nokia had launched a
Context-Aware Tablet N95 and also developed applications based on context-aware
computing. Google has developed Google Glass, an entire product based on
context-aware computing.
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