Mobile Games Market - Growth Drivers and Outlook, 2025

The global Mobile Games Market is projected to witness remarkable growth owing to increasing number of smartphone users across the globe. Moreover, shift from pre-installed computer games and consoles, including Play Station (PS), to portable devices, such as tablets and smartphones, is anticipated to boost market growth in the coming years.

Increasing use of tablets and smartphones is anticipated to propel demand for mobile games in the coming years. Shifting consumer preference for convenient gaming platforms over conventional consoles and computers can spur market growth. Advent of high graphic and internet based games to keep consumers engaged can drive the market. Increasing number of experienced Android and iOS developers who can create innovative products and upload them on online application stores, including Apple App Store and Google Play Store, can impel market growth. Consumers can easily download these applications on their smartphones and tablets using internet. Growing popularity of action games offering missions and rewards can prompt developers to design similar products, thereby increasing market growth in the coming years.

High competition and lower internet speed can hamper market growth. In addition, low monetization rate of players can be a challenge faced by developers as only a small percentage of players are likely to pay for full versions. Growing awareness regarding crowdfunding from where low budget developers can raise funds is anticipated to create lucrative opportunities for the market. In addition, in-app advertising can support developers to increase their revenue.

The market can be segmented on the basis of device and operating system. Based on device, the market can be bifurcated into smartphones and tablets. In terms of operating system, the market can be categorized into Windows, iOS, and Android.

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Asia Pacific is anticipated to hold the largest share in the market owing to increasing use of smartphones to play games in countries, such as China and Japan. China is expected to hold one-quarter of the global market revenue. Increasing number of successful mobile gaming companies in Japan can augment market growth. Japanese spend most of their time on mobile to play games, which, in turn, can increase the demand for mobile games. In addition, increasing smartphone users and easy availability of high speed internet in India can contribute to regional market growth in the coming years. Moreover, launch of new and attractive products can gain traction among consumers. For instance, Nintendo announced its new game for smartphones named “Dr. Mario World”. Users can download the game for iOS and Android operating systems. The company is likely to launch it soon in 60 regions across the globe. Similarly, Tencent announced the release date for PUBG Mobile Season 5. The game is quite popular among smartphone users. They can interact with each other while playing with the help of in-build speakers or mic of their devices.

North America is expected to emerge highly lucrative in the years to come owing to growing adoption of smartphone gaming. Presence of leading market players in the region, including Zynga, Activision Blizzard, and Electronic Arts Sports, can augment regional market growth. These companies are likely to develop advanced and attractive mobiles games for consumers. For instance, Zynga introduced Legends update for CSR Racing 2. The update is the company’s biggest feature release so far. Business strategy behind these updates is to keep the existing players engaged and bring back those who have stopped playing.

The market in Europe is expected to expand significantly in the coming years owing to increasing number of players using portable devices. Presence of market players, such as Supercell, Rovio, Wooga, and Socialpoint, can boost regional market growth. These companies are the designers of popular games, including Angry Birds, Hay Day, Clash on Clans, and Candy Crush. Launch of innovative products are likely to gain traction among players. For instance, IGG launched Mobile Royale for both Android and iOS operating systems. Consumers can download it from Google Play Store and Apple App Store for free.

Some of the leading companies operating in the mobile games market are Nintendo, Electronic Arts Sports, Activision Blizzard, Zynga, and Ubisoft.

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Augmented Reality Market to Display Notable Growth in Healthcare Sector

The Augmented Reality Market is likely to exhibit remarkable growth in the coming years due to growing demand in the healthcare sector. Factors, such as high adoption of smartphones and escalating demand for smart devices, can drive the market in the years to come. Increasing popularity of e-commerce and growing adoption of digital media is also expected to bode well for the market. Additionally, rising awareness regarding tracking customer transactions, sales record, and generation of bills can have a positive impact on market growth. Growing penetration of AR devices in the gaming and entertainment sector is also one of the major driving factors in the market.

Technological progressions in various industries, including consumer electronics and automotive, are also expected to fuel the demand for the technology. In addition, demand for AR is likely to grow in the manufacturing, retail, and healthcare sectors in order to provide education and training. For instance, those working in engineering can use augmented reality to improve working on the job. As, technical information presented in a 3D format can be processed faster and efficiently by the human mind.

Growing need for 3-D visualization in the healthcare sector is expected to create lucrative opportunities for the market. The technology can be used for various purposes, such as medical education and training, rehabilitation, and surgeries. AR-based applications are used to facilitate better care for the patients. For instance, AccuVein AV400 Vein Finder is a handheld scanner that makes use of vein visualization technology. It is designed to help healthcare professionals locate veins at the first attempt, thereby reducing pain and time. AR-based apps are beneficial for doctors as well as patients. For instance, EyeDecide app developed by OrcaMD helps to educate patients regarding conditions, such as cataracts and Age-related Macular Degeneration (AMD). Orca care is providing interactive 3D content and multi-sensory tools to support patient education on diagnosis and treatment.

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AR technology comprises different hardware products, such as semiconductor components, 3D cameras, displays, and sensors. Various types of devices, such as head-mounted displays, handheld devices, and head-up displays, are also crucial in augmented reality systems. Head-up displays (HUDs) are extensively used for the augmentation of images in the automotive sector, whereas aerospace and defense employs them for training purposes.

The market for HUDs based on AR technology is still in the evolving phase and is anticipated to commercialize in the years to come. AR-based HUDs are used for navigation in automotive and aircrafts. Information, such as speed, roadmap, and other necessary details, can be displayed at the windscreens to assist the driver in driving safely. Head-up displays are anticipated to hold a prominent share in the market due to increasing applications in automotive, and aerospace and defense sectors. For instance, Spectra7 Microsystems Inc. introduced its new DreamWeVR products that support AR/VR/MR head-mounted displays. The company has 36 patents in the field of active cables. Moreover, the company’s IC’s are capable of restoring the display and camera data signals.

North America is one of the prominent regional markets owing to constant technological developments, and high commercialization of VR and AR. Increasing use of smartphones, development of smart electronic devices, and growing adoption of the technology for healthcare applications are likely to boost regional growth. The U.S. and Canada are the key contributors to regional market growth.

Asia Pacific is expected to witness strong growth in the coming years due to adoption of novel technologies and technological advancements. Presence of numerous display panel manufacturers in the region is also expected to support regional growth. In addition, increasing spending on commercial and defense applications is anticipated to increase the use of the technology. Countries, such as Japan, China, and South Korea, are projected to contribute significantly to regional growth. Growth of the automotive and healthcare sectors is expected to boost the growth of AR and VR technology in Japan.

Some of the leading companies operating in the augmented reality market are Hologic, Inc.; Blipper Inc.; Qualcomm Technologies Inc.; Infinity Augmented Reality Inc.; and Osterhout Design Group.

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Research Insights on Global Human Capital Management Market

The global Human Capital Management Market is anticipated to witness significant growth owing to increasing focus of organizations on recruitment processes to select right candidates. Shortlisting potential candidates on the first go can reduce decent operational cost for organizations. Human capital management is an advanced enterprise solution that can automate recruitment process and shortlist quality candidates. Companies of any size can use this software to simplify their human resource management.

Increasing use of cloud-based HCM software in companies to manage recruitment processes and employees efficiently can augment market growth. Growing adoption of cloud-based technologies, such as software as a service (SaaS), in large, and small and medium-sized enterprises (SMEs) can impel product demand. HCM software automates the complex clerical tasks related to payroll, employee data, and administration. In addition, the software can shortlist potential candidates for a particular job in the company by analyzing a wide range of applications available in database. It can also send interview invitations and confirm interview slots to reduce time and cost of the recruitment process. Profitability and high chances of recruiting right candidate can impel demand for HCM software among organizations. This, in turn, can augment growth of the market in the coming years. Moreover, rising demand for cloud storage in companies to store essential data at an affordable cost can spur market growth. It enables central administration to handle human resource activities and resources. Cloud technologies allow consumers to use SaaS without purchasing it and access remote services and data using web browser. This factor can drive the market in the coming years.

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Data security issues associated with cloud-based deployment of HCM platform can hamper market growth. In addition, organizations’ resistance to adopt new technologies can restrain market growth. However, shifting preference for cloud based software solutions in organizations can create lucrative opportunities for the market.

The market can be segmented on the basis of deployment, component, and application. Based on deployment, the market can be bifurcated into on premises and cloud. In terms of component, the market can be divided into services and software. On the basis of application, the market can be categorized into healthcare, retail, BFSI, government, and hospitality.

North America is anticipated to witness substantial growth owing to growing need to automate HR processes, such as performance management, talent management, and compensation management. Presence of key market players offering technologically advanced products can augment regional market growth. For instance, Microsoft collaborated with ADP to integrate ADP’S Workforce Now HCM platform solution with Microsoft Dynamics 365 Business Central. With this collaboration, the companies are allowing their clients to access an overall view of their business and human resource data. Similarly, Paychex added four new features, including workflow approval tools, performance management, real-time analytics, and an events calendar, to its HCM platform. They are designed to help employers in achieving their talent management goals.

The market in Asia Pacific is projected to expand significantly in the coming years owing to increasing number of small and medium-sized enterprises (SMEs). These enterprises are likely to hire quality employees to execute their operations efficiently. This, in turn, can impel demand for technologically advanced HCM tools in developing countries, such as India, Japan, and China. Mobile-centric internet usage and growing adoption of cloud technology can stimulate regional market growth. Moreover, supportive government initiatives to promote use of cloud-based systems and digitization of business processes can augment market expansion in the coming years. Launch of advanced HCM products by market players can gain traction among consumers. For instance, Kronos introduced an advanced workforce dimensions HCM. This new package contains responsive design, an artificial intelligence engine, embedded analytics, and the extension of the D5’s platform capabilities. It is intended to unify performance management, recruitment process, and workforce management in organizations.

Some of the leading companies operating in the human capital management market are
IBM Corporation, Oracle Corporation, SAP SE, ADP LLC, and Epicor Software Corporation.

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Food And Beverage Industrial Robotics Market Research Insights, 2024

The Food and Beverage Industry dominates the global sector in terms of sales and volume, and robotics is expected to play a vital role in its development. Though the consumer number for industrial robotics in food and beverage is small there has been an increase in the ordering of robotics. The growth rate of adoption of industrial robotics in food and beverage industry is expected to outpace the industrial adoption of robotics in traditional industries like automotive industry and electronics industry and is expected to be so in the forecasted period. The global Industrial Robotics Market In Food And Beverages Industry is expected to grow with an incredible CAGR of 29% through 2019.

In the food and beverage industry various factors that are driving the use of automation over human labor are, hygienic and contamination free production areas, improved speed and efficiency, reduced product damage and the changing sales patterns. Increased productivity and optimized end product are also the key drivers in the use of industrial robots. It also helps in offsetting the associated labor costs related with production, and are a necessity in the market where the competition has intensified, government regulations are becoming stringent and the retailer demands are ever increasing.

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Food and beverages industry has many uses for the industrial robotics including but not limited to packaging, processing and ‘pick and place’. Retail packaging and palletizing are the most sought after uses of robotics of which, the food and beverage industry leads in the retail packaging industry globally. The associated initial investment cost in installment and maintenance, smooth adoption and social concern around use of robots over humans may act as a hindrance to quick adoption of industrial robotics.

The food and beverage industrial robotics market is segmented by application in Palletizing, ‘Packaging and Repacking’, ‘Picking and Placing’ and ‘Production and Processing’. Of these, the palletizing robotics segment holds the largest section of market with almost two of every three applications based on palletizing capability and is expected to grow even further. This is largely made possible by the easy handling of objects and the consistency with which it operates. The Packaging and Repacking segment follows the Palletizing segment in terms of applications and volume it caters to.

On the basis of product, the robotics market is segmented into following segments, Articulated robots, SCARA robots, Delta robots and Cartesian robots. The Articulated robots find most wide spread use amongst others and are expected to maintain their dominance in market share. Articulated robots offer a higher degree of flexibility, and hence are useful in packaging, picking and palletizing and are predicted to maintain their growth at the highest rate.

Segmentation of industrial robotics market based on region is done in five major zones, namely, North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. In terms of annual revenue and sales volume the Asia Pacific region leads others and is followed by European region and North American region. The Asia Pacific region is expected to grow strongest owing to the growing market potential of South Asian countries.

The industrial robotics market in food and beverage industry is well diversified with international, regional and local players, yet the majority of market share is held by a few key players. The global key players in industrial robotics market are, ABB Ltd, FANUC Corp., Kawasaki Heavy Industries Ltd., KUKA AG and YASKAWA Electric Corp. There are some other prominent vendors too like, Adept Technology, Dento Robotics, Epson Robotics, Nachi Fujikoshi Robotics Systems Inc., Pari Technology, Staubli Robotics, and Yamaha Robotics.

Intense competition in the market and growing demand is leading vendors to explore new avenues in the industrial robotics market. They are looking for new opportunities and differentiating products from their competitors and increase competitiveness by heavily depending upon R&D. Development of collaborative robots, application specific robots and increased penetration in SMEs maybe the key market drivers in the coming years.

In 2014, FANUC launched Green Collaborative Robot CR-35iA, which does not require a safety fence. These robots can work with human operators and stops when it comes in contact with humans. They are equipped with R-30iB controllers which provide intelligence and networking functions for versatile applications.

In May 2016, TM Robotics and Toshiba Machine Robotics have announced their partnership with M.A.P. services. This will give MAP access to wide range of solutions for its manufacturing and production customers. Toshiba Machine Industrial Robots offer Cartesian, 6-Axis and SCARA robots and they plan to sell top notch robots in Australia.

Related Reports @

China Food Robotics Market: China food robotics market size was valued at USD 109.4 million in 2016 and is expected to grow further over the forecast period.

Service Robotics Market: Adoption of service robots in personal and professional application areas are expected to remain a key driving factor for market growth over the forecast period.

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Global Internet Protocol (IP) Market Share, Segmentation and Trends, 2025

28 March 2019, The global Internet Protocol Market is estimated to observe impressive growth in the years to come due to rapid proliferation of IP-enabled devices. Shift from circuit switched networks to IP-based networks due to advantages, such as faster transfer of video, voice, and other forms of data is a key driving factor in the market. Organizations are increasingly focusing on the implementation of dynamic IP management address solutions as they require IP address for virtual machines, mobile computers, wireless communication devices, point of sale devices, and IP telephony. For instance, Panasonic System Communications launched KX-NSX2000, an IP-based business communications server, in North America. It is intended to provide uninterrupted communication across numerous locations. Moreover, it has the capability to manage up to 2,000 devices with connectivity for up to 32 sites for small- to medium-sized businesses.

Migration of internet protocol addresses from IPv4 to IPv6 is anticipated to fuel the demand for internet protocol address management (IPAM) solutions. These solutions help in improving the effectiveness of IT infrastructure and reducing the overall operational expenses. The IPAM techniques offer quick and exact provisioning of Domain Name Server/Dynamic Host Configuration Protocol (DNS/DHCP) service protocols. DNS/DHCP services offer automated allocation of IP address and host name lookup allows quick service delivery to business. Managing IPv6 with manual techniques has become difficult and hectic for the organizations. This has increased the demand for automated solutions, which is expected to create several opportunities for the market.

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Multi-Protocol Labelled Switching (MPLS) Internet Protocol Virtual private network (VPN) Services is expected to fuel market growth in the years to come. Organizations are increasingly implementing MPLS IP VPN services to improve operational efficiency and reduce costs. Furthermore, aggregation of audio, video, and data onto a single platform from varied sources and the capability to provide scalable bandwidth are expected to fuel the demand for these services. Growing adoption of cloud computing platform is also expected to increase the demand for these solutions. Since MPLS facilitates multipoint full-mesh connectivity, IT departments of government offices and financial institutions can easily maintain their networking and routing related decisions to track security issues. This has, in turn, increased the preference for layer 2 VPN (L2VPN) services. Additionally, organizations that prefer outsourcing their networking and routing solutions generally opt for layer 3 VPNs (L3VPNs). MPLS provides a greater quality of service (QoS), which is a basic need for VoIP and video conferencing. This will, in turn, fuel market growth in the years to come. MPLS IP VPN services offer better bandwidth in order to cater VoIP requirements. Audio conferencing is anticipated to emerge as a leading application in the years to come.

Emergence of internet protocol TV is projected to create several opportunities for the market. Transformation of telecom operators into complement digital service providers (CDSP) due to availability of improved internet infrastructure is anticipated to boost market growth. Telecom operators are adding internet protocol to their service offerings as it offers improved compression and transmission. Internet-based TV consists of services, including HD video calls/conferencing, video games, and smart home applications. High demand for over-the-top (OTT) services is expected to fuel the demand for IPTV. Launch of innovative services, such as 4K UHD IPTV set-top-boxes, which provide better picture quality, can have a positive impact on market growth.

North America is one of the leading regions in the market due to growing trend of IoT and high adoption of big data and cloud computing platform. Asia Pacific is likely to observe high growth due to increasing use of internet and growing penetration of mobile devices.

Some of the leading companies operating in the internet protocol market are Bluecat Network; Cisco Systems, Inc.; Alcatel Lucent; Crypton Computers Ltd.; and Incognito Software Systems, Inc.

For instance, Black Box Corporation developed an IP-Based KVM System called Emerald SE. It offers high-performance and scalable connectivity in traditional as well as virtualized environments, and facilitates customization of features for consumers to fulfill their unique application requirements. Key features of the system include PCoIP Virtual Machine Access, Pixel-Perfect Video Mode of Operation, and Virtual Machine Sharing.

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Network Security Market Size to Register Lucrative Growth till 2025

13 March 2019, The global Network Security Market is anticipated to witness notable growth in the years to come due to advent of internet and expansion of network infrastructure. Increasing use of mobile devices and need to implement network security can drive the market. In addition, rising demand for security solutions based on Software as a Service (SaaS) is expected to bode well for the market. Growing need for regulatory compliance is anticipated to boost the demand for these services. For instance, Plurilock Security Solutions ("Plurilock"), a provider of behavioral-biometric cybersecurity tools, introduced a new SaaS version of its cybersecurity suite. The company added a dedicated product for user behavior analytics (UBA) use cases. The new UBA is compatible with its present endpoint detection and response (EDR) technology. Whereas, the SaaS-based solutions can bring capabilities from its on-premise BioTracker product into the cloud. The company will use these solutions to protect organizations, such as finance and government, which are facing sophisticated threats.

Enterprises are increasingly adopting advanced network security solutions due to rising data opening and development of financially targeted cyber-attacks. In addition, growing need for improved productivity is boosting the implementation of bring your own devices (BYOD) program. Growing trend of BYOD has also increased the use of various mobile devices, such as tablets, laptops, and smartphones. These devices are at high risk of data theft and phishing, which has augmented the need for IT service delivery frameworks and network security tools and solutions to create a secured work environment. For instance, Symantec Endpoint Protection Cloud combines device management and threat protection for PC, servers, mobile devices, and Mac. It provides protection against zero-day threats, ransomware, and other attacks with the help of advanced multi-layered technologies, including machine learning, emulation, and behavior analysis. Its built-in device management enables data protection, device security on the endpoint, and network access policy control.

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Increasing popularity of machine-to-machine (M2M) in enterprises is also expected to create growth opportunities for the market. It closely controls and monitors business processes and assists in real-time decision making. Need for maintaining security in order to ensure data confidentiality is expected to boost market growth in the coming years. Various advanced technologies such as bar codes, radio-frequency identification (RFID), sensors, and global positioning system (GPS) are extensively used in M2M communication. For instance, RFID is employed in the retail industry for tracking goods in supply chain. Additionally, implementation of this technology helps to improve the efficiency of the enterprise, along with ensuring better management and maintenance of the inventory of an organization.

Implementation of hardware network security solutions for computer and network security has witnessed an impressive growth in recent years. However, increased investment in SaaS and cloud-based software, and reduced preference for hardware platforms among end users are likely to decrease the adoption rate of hardware solutions.

North America is leading the market owing to high implementation of network solutions among organizations, which could be attributed to rising incidence of financially targeted cyber-attacks. Presence of numerous financial institutions and large companies, and established infrastructure is likely to positively influence market growth in the region. Moreover, high adoption of technologies, strict regulatory policies, and increasing financially targeted cyber-attacks have increased the need for better network security solutions in the region. The market in Asia Pacific is anticipated to expand swiftly in the years to come. Immense opportunities across numerous industry verticals in emerging economies, such as India and China, are likely to boost market growth in the region. These countries comprise a large number of small and medium-sized companies, which are gradually digitizing their business. Increasing adoption of cloud-based services in the region is expected to support market growth.

Some of the leading companies operating in the network security market are Fortinet Inc.; Juniper Networks Inc.; Cisco Systems Inc.; Check Point Software Technologies Ltd.; and Computer Associates.

For instance, Thycotic announced that it has entered into an OEM agreement with IBM Security. IBM Security will now provide Security Secret Server and privileged access management solution based on Thycotic's technology. The Secret Server is developed to provide security, accountability, and transparency in the organization to protect the users’ accounts since over 80 percent of cybersecurity breaches includes compromised user credentials and passwords.

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Architectural Services Market Research Report, 2022

11 March 2019, The global Architectural Services Market is expected to grow at a considerable rate over the forecast period. Increasing trend of service outsourcing across various industry verticals is expected to drive the industry growth. Contractors rely on the government regulations, which help them deliver the right design to the right person at the right time. Thus, favorable government policies and focus on the sustainable development of the environment and urban designs are likely to fuel the market expansion. Demand is dependent on the investments being made on the buildings and large-scale projects in the metropolitan cities across the globe. Such emerging cities promise immense growth opportunities for the builders and contractors.

The industry includes companies that plan and design institutional, residential, leisure, industrial, and commercial buildings. Some of such major firms hold significant shares of the global industry. The application of design and construction procedures, building codes, zoning regulations, and building materials are some of the techniques utilized to perform architectural services. The industry can be subdivided on the basis of products, industry activities, and potential clients. Some of the industry products include building design, interior design, planning, pre-design, landscape and urban design, and construction project management.

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Major industry activities include basic designing, providing construction phase services, restoration, planning and providing building fit-out services; while potential clients can be home owners, developers, government, and contractors. Home owners segment may account for a major market share due to higher number of residential projects and buildings. The use of Computer-aided Design (CAD) is on the rise due to enhanced global connectivity. The drawings can be transferred electronically to any part of the world making it easier to communicate the changing trends and needs of the customers with other developers or contractors.

Economic slowdown across several regions and increasing focus on sustainable building techniques may challenge the market in the coming years. However, increased consumer purchasing power across many developing regions is anticipated to have a positive impact on the market development. People are able to afford the best designs thereby helping contractors pump huge investments into the business, creating a positive outlook and room for new designs in the future. Thus, increasing investment in the global construction industry is a positive sign for the architectural services market. The value of both residential and non-residential buildings has increased over the past few years. The cost cutting patterns of various companies have also improved the profit margins, which, in turn, is expected to deliver positive Return on Investment (RoI).

This is also anticipated to augment the growth of this market over the years to come. Moreover, people are becoming more aware of their surroundings, such as advanced architectural designs, which is also expected to help boost the market growth. The single-material approach is being adopted to ensure the sustainable balance between the environment and the surrounding. This approach helps in creating an ecological sense; thus, depending on the climatic context, as well as on the usage of single material, waste reduction can be achieved. Passive cooling and lowered life cycle cost and maintenance are some of the factors that make it more favorable and hence promises better prospects in the future.
Using single-material reduces the maintenance cost, which, in turn, helps in creating the desirable result of sustainable future. The global Gross Domestic Product (GDP) is increasing at a steady rate, which indicates good chances of growth. The standard of living are also improving, which is projected to induce the architectural business, as people would tend to invest into better and futuristic homes and designs.
The Chinese government has invested a huge amount of money in the construction of institutional buildings, such as prisons, schools, and hospitals. Futuristic structures, such as the hypnotic bridge, the rotating skyscraper, indoor parks, the invisible architecture, natural disaster-proof forts have opened up numerous of growth opportunities for the industry players.On the other hand, the industry is anticipated to witness a number of mergers and acquisition activities owing to the significant growth opportunities over the next few years.

The recent acquisition of Bury Construction Ltd. by Stantec Inc., a civil engineering firm, would help the latter firm to expand its businesses across the U.S. region.

M. Arthur Gensler Jr. & Associates, Inc. is investing in the Birmingham‘s growing design in the United Kingdom owing to huge growth prospects and opportunities. Moreover, Nikken Sekkei Ltd., a Japanese architecture firm, has reportedly formed an alliance with Krasnoyarsk in Russia and Siberian Federal University to jointly work on the Krasnoyarsk smart city project. Key companies in the market are AECOM; Brickman Group, LLC; M. Arthur Gensler Jr. & Associates, Inc.; HDR; Nikken Sekkei Ltd., Stantec, Inc.; and Skidmore, Owings & Merrill LLP.

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