The global Live Streaming Market size is anticipated to reach USD 345.13 million by 2030, growing at
a CAGR of 23.0% from 2024 to 2030,
according to a new report by Grand View Research, Inc. The rising popularity of
Esports and video games has fueled a significant surge in live game streaming.
Esports and competitive video gaming events have gained mainstream recognition
and are attracting large audiences globally. Major tournaments draw millions of
viewers, creating a demand for live coverage of these events. The gaming
community continues to expand, including a diverse range of players across
different demographics. This broad appeal has contributed to the popularity of
live streaming platforms where gamers can connect, share gameplay experiences,
and interact with fellow enthusiasts. Live streaming offers a highly
interactive experience where viewers can engage with streamers in real-time
through chat, donations, and subscriptions. This level of interaction fosters a
sense of community and camaraderie among gamers, enhancing the overall viewing
experience.
The growing adoption of live streaming across diverse
verticals, including media, education, sports, gaming, fitness, and government
sectors, is propelling the market forward with remarkable momentum. Brands are
harnessing live streaming's power to forge deeper connections with consumers
through real-time engagement, offering a wide array of captivating content and
experiences. This trend amplifies brand visibility, fosters genuine customer
interactions, and unlocks new monetization avenues. Moreover, the educational
and informational potential of live streaming is being harnessed by
institutions and government entities, facilitating remote learning,
disseminating crucial information, and fostering civic engagement. Many
live-streaming platforms integrate seamlessly with social media networks,
enabling brands to extend their reach and engagement by simultaneously
broadcasting live streams across multiple platforms.
Live streaming empowers brands and content creators to
engage with their audiences in real time, promoting a vibrant sense of
community and interactivity. Through features such as live chat and interactive
polls, viewers actively participate, enhancing the overall experience. This
direct engagement strengthens relationships between creators and their
audience, driving greater loyalty and affinity. By embracing this interactive
platform, brands can showcase authenticity and transparency, resonating more
deeply with their audience. Furthermore, live streaming enables immediate feedback
and adaptation, allowing creators to respond to viewer preferences and
interests in real-time. Ultimately, this dynamic interaction cultivates a more
immersive and personalized viewing experience, enriching the connection between
creators and their audience.
List of Key Companies in the Live Streaming Market
- Dacast, Inc.
- Empire Video Productions LLC
- Flux Broadcast Ltd.
- Huya Inc.
- International Business Machines Corporation
- Meta
- Pluto Inc.
- TikTok Inc.
- Twitch Interactive, Inc.
- Vimeo, Inc.
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summary: Live Streaming Market Report
Live Streaming Market Report Highlights
- The platform segment is experiencing significant growth in 2023.
Live streaming platforms are growing due to increasing demand for
real-time content, advancements in technology, diverse content offerings,
monetization opportunities, social interaction, influencer culture, global
reach, and extensive event coverage.
- The video streaming segment is experiencing significant growth in
2023. Video streaming is experiencing growth in the live streaming
industry due to escalating demand for real-time interaction, technological
advancements, diverse content offerings, and the ability to monetize
content for creators and viewers alike.
- The ad-supported segment has gained dominance in the market, with a
significant market share in 2023. Ad-supported live streaming is growing
due to its ability to offer free content to viewers while generating
revenue through advertisements. It leverages the large and engaged
audience base on live streaming platforms to attract advertisers seeking
to reach targeted demographics in a dynamic and interactive environment.
- The gaming segment secured dominance in the market, capturing a
substantial market share by 2023. Gaming is growing in the market due to
the increasing popularity of esports, the rise of gaming influencers,
advancements in gaming technology, and the interactive nature of live
streaming platform.
- In an era where immediacy and interactivity are highly valued, live
streaming satisfies the desire for real-time engagement, enabling viewers
to interact with content creators at the moment through live chat, comments,
and reactions.
- Live streaming offers multiple avenues for monetization, including
advertising, sponsorships, subscriptions, virtual gifts, and donations,
providing content creators with incentives to produce high-quality content
while enabling platforms to generate revenue from their growing user base.
Live Streaming Market Report
Scope
|
Report Attribute |
Details |
|
Market
size value in 2024 |
USD 99.82
billion |
|
Revenue
forecast in 2030 |
USD
345.13 billion |
|
Growth
rate |
CAGR of
23.0 % from 2024 to 2030 |
|
Base year
for estimation |
2023 |
|
Historical data |
2017 - 2022 |
|
Forecast period |
2024 - 2030 |
Related Press Release@ Live Streaming Industry Analysis
Live Streaming Market Segmentation
Grand View Research has segmented the global live
streaming market based on component, streaming type, revenue model, end-use,
and region:
Live Streaming Component Outlook (Revenue, USD Million,
2017 - 2030)
- Platforms
- Services
Live Streaming Type Outlook (Revenue, USD Million, 2017 -
2030)
- Audio Streaming
- Video Streaming
Live Streaming Revenue Model Outlook (Revenue, USD
Million, 2017 - 2030)
- Ad-Supported
- Subscription-Based
- Pay-Per-View
Live Streaming End-use Outlook (Revenue, USD Million, 2017
- 2030)
- Gaming
- Media & Entertainment
- Education & Professional
- Sports
- News & Events
- Others
Live Streaming Regional Outlook (Revenue, USD Million;
2017 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Latin America
- Brazil
- Middle East and Africa
- KSA
- UAE
- South Africa
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View Research, Inc. is a U.S. based market research and consulting company,
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Grand View Research, Inc
Phone: 1-415- 349-0058
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Email: sales@grandviewresearch.com
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